Google UTM Builder

1. Target Landing Page URL

Paste any URL here to automatically extract and parse existing parameters.

2. Select GA4 Channel Group

Paid SearchPaid ads on search engines.

Paid SocialPaid ads on social platforms.

Paid VideoPaid ads on video platforms.

Paid ShoppingPaid ads for shopping products.

Paid OtherOther types of paid advertising.

DisplayBanner and display advertising.

EmailTraffic from email campaigns.

AffiliatesTraffic from affiliate partners.

ReferralTraffic from other websites.

+ 9 more channels↓

3. Parameter Quick Selectors

Campaign Source

googlebing Custom

Campaign Medium

cpcppcretargetingpaidcpncpm Custom

Campaign Name

Advanced GA4 Parameters

Live Campaign URL

GA4 Ready

https://example.com/landing-page?utm_source=google&utm_medium=cpc

Campaign Parameters

Channel:Paid Search

utm_medium:cpc

utm_source:google

What is Google UTM Builder

Google UTM Builder is a free online tool that helps digital marketers create campaign tracking URLs by appending UTM parameters — utm_source, utm_medium, and utm_campaign — to any destination URL. These tagged links let Google Analytics 4 accurately attribute traffic to the correct channel and campaign, so you can measure which marketing efforts drive the most conversions without any coding required.